Driving traffic to your site is not the easiest things to do.  I speak with companies all the time that tell me that they paid for keywords or paid per click(PPC) and other Internet marketing campaigns and got nothing for their money.  Its highly competitive and requires some patience.  The biggest problem is that a lot of campaigns are not always instant and may fall short because of poor selection of keywords and website design.  If your not looking to lay out a decent budget with a firm that knows what they are doing, you can do it yourself but don’t go into it blind.  KeyCompete has huge database of keywords and will help you know what your competitors are using.  Pay close attention to the data and Key Compete will help you select the most effective keywords for your Internet marketing campaign.  Keep in mind that an optimized website will greatly help your company get ranked on search engines.  There is a lot of great SEO companies that can optimize your site for a reasonable rate.